This kind of facial mask reminds me of my childhood. I always remember my mom and even my dad uses it. It's so easy to apply anyone can do it. It says to let it stay for approximately 5 minutes I delay it for more than five minutes though when I apply it. . I wait until it's dry and cracking before I scrub it on my face to get more exfoliating effect. I appreciate that it doesn't have a stinky smell just like what I've used before. What I like most about mask is it goes deep within your pores so it removes the black heads good. Make sure don't apply too much because you will have hard time removing it. What I do is I take a warm towel and then wipe it with that it works better than using just water alone. Do it at night for 2-3times a week then apply your night facial stuff after.I was lucky enough to be able to purchase this for a discounted price in exchange for my objective and equitable review.